Logo Design

Why spend money on a logo?

High-fashion brands promote logos because consumers want to be associated with the status of designer products. Logos associated with a desirable image attract more consumers, boosting sales. It has been widely accepted for years that brands offer psychological and social benefits. These benefits go beyond the features and function of a particular product; they extend to the overall customer experience and the lingering psychological and emotional aspects of the brand. Building a strong emotional relation to a particular demographic involves defining an exclusive piece of mental real estate in your consumer. What emotions do you evoke? What difference may you authentically claim? Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference on the competitive landscape. They have a charismatic character that provokes an emotional response. One of the benefits of having a well-known and respected brand name is that firms can charge higher prices for the same products, leading to higher profit margins and hence to higher price-sales ratios and firm value. The larger the price premium that a firm can charge, the greater is the value of the brand name. In some studies products with high brand recognition achieve double the earnings on the same operating costs of their competition.

Don’t leave printing to chance
Don’t you just hit print on the computer and out comes the brochure? Far from it! What in the world is Pre Press? Well there is color separation, color match, spot color, spot varnish, die cut, paper choice, dot gain, color density, crop marks, registration marks, bleeds, and more. Are you getting the idea. Add to this the enormous cost of higher quantity printing and the time to schedule the press run. The selection of a printer, what types of press match to use, who is accountable for what, what can be changed and when without costing more.
Do you want to risk missing your deadlines and going over budget by thousands of dollars with another press run? Then make the smart choice. Image Advantage has the experience to take ideas from concept to print.
Choose Image Advantage. Call 760 917 3812