Web Development

According to the online encyclopedia Wikipedia, a Dynamic Website is one that provides an Interactive Experience. This experience occurs when a web page responds to your Interests and Expectations. It is very similar to when YOU interact with other people… you respond to them based on what you are interested in or what your expectations may be. Because we all learn and gather information differently a dynamic website allows a more free form problem solving approach to browsing and a higher conversion rate because it appeals to more people.
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Dynamic Websites, What are the Advantages?

  1. The content can be CHANGED based on the user’s interests
  2. The content can EXPAND beyond what is initially perceived
  3. The content can be UPDATED so the website remains fresh and interesting
  4. Content can be EASILY SEARCHED to find what is relevant
  5. Better Information = Credibility
  6. Greater interest and time spent at site = Higher Conversion

Landing Page Design

A landing page or your home page provides visitors with a first, often subconscious, impression about a company. A design that’s inappropriate for an industry, or that’s noticeably less professional than competitors, does little to increase visitor confidence in the quality of a product or service. An initial bad impression can spread like a virus sending them back to Google to find more relevant information.

Take a look at the sites of competitors and other authoritative sites within your industry. If it helps, print out their landing pages, home pages, and a secondary page from deeper in their site. Print out yours, as well, and lay all the prints side by side. How does your site design stack up? Does it look as professional as the other sites? Does it have a similar feel?

If the answer to any of these questions is “No” or simply isn’t available, it’s unlikely the visitor will convert to a customer.
Will your visitor answer “No” to any of these questions?

  1. Is this what I expected to see?
  2. Does this look credible and trustworthy?
  3. Does this look interesting enough to spend more time here?
  4. Is this website intuitive and easy to navigate?
  5. Is information apparent and legible

Will your visitor find the answers to these questions?

  1. Hmm… that’s intriguing. How do I learn more?
  2. I’m interested, what now?
  3. What if I’m uncomfortable doing that?
  4. And if I have more questions?

Search Engine Optimization

Why is a page one result so important? Recent studies revealed quantifiable data on the value of a page-one search result in the natural or organic search listings. 80% of the traffic goes to those on the first half of the natural search results on the first page.
Within the first months a site appears on Google’s first SERP (Search Engine Results Page), its conversion rates can go from 142 percent to 627 percent. At a conservative conversion rate of 3% on 200 visits that is anywhere from 6 to 36 new customers a month. If your profit from each customer was $100 spending $1000 on search optimization would pay for itself within a month and a half at the very least.
There are over 30,000,000,000 + pages on the Internet. Yes, 30 BILLION. Even if Google and Yahoo had several of the world’s best super computers, it would take a minimum of two weeks to discover and rank your website. A more reasonable expectation would be 30 to 60 days and anybody who says otherwise is deceiving you. There are shortcuts but they involve a substantial amount of work and possibly some good luck. How much optimization is enough? The trick is to achieve a balance based on a target return on investment.

How do I optimize my site for search?

This is a very broad question so I will start with what we ask clients. Pretend you’re a customer looking for your service or product. Enter words that real customers use when searching for your product or service in Google or Yahoo. These words and phrases are what is called KEYWORDS. Start collecting these Keywords, especially the ones that bring up your competitions web pages on all the popular search engines. Search Engine Optimization encompasses all the methods of getting search engines to rank your web site content over your competitions. Visit those sites paying particular attention to the page titles, content and links. See how often the words you used to search show up in that content. This is called KEYWORD DENSITY. Now that you have a collection of words you can check them against actual search data or start using them in your page content whenever it is possible. Congratulations you have taken the first step in Search Engine Optimization.